A New Era for Sales Teams: ToutApp’s Pivot and Vision
ToutApp, a startup that started out as an email-tracking tool, has raised $15 million in Series B funding led by Andreessen Horowitz. This significant investment brings the company’s total funding to over $20 million. The founders’ decision to pivot their focus from email tracking to sales teams was not taken lightly, but they are now more excited than ever about their new direction.
From Email Tracking to Sales Team Focused
Tawheed Kader, founder and CEO of ToutApp, explained that the team initially discovered that salespeople were using the product the most, complaining the least, and sticking around the longest. This finding led them to decide on a "zoom-in pivot" and focus on the sales team customer base.
It was not an immediate decision, Kader emphasized. They had to consider whether they could get excited about building software for sales teams. Ultimately, they decided that they loved their customers and believed that the idea of a salesperson was changing for the better. Sales culture is evolving, and ToutApp wants to be at the forefront of this change.
"We can be the company that essentially builds a religion for salespeople that elevates the sales game," Kader said.
Integrating with Email and CRM
ToutApp is not looking to replace existing sales tools but rather integrate with email and CRM systems. The vision is to eventually become the core interface through which salespeople use these products.
To achieve this, ToutApp offers a range of features that can make sales teams more effective. For instance:
- Templates: ToutApp uses templates to suggest different strategies for reaching out to sales leads.
- Faster Flow for Scheduling Meetings: The platform offers a faster flow for scheduling meetings, making it easier for salespeople to close deals.
- Engagement Feed: ToutApp provides a feed showing when people are engaging with messages, enabling sales teams to respond promptly and increase conversions.
High-Profile Customers
ToutApp boasts an impressive list of customers, including Atlassian, Dropbox, and Optimizely. These companies have seen the value in using ToutApp’s platform to streamline their sales processes.
Series B Funding and Future Plans
The $15 million Series B funding will help ToutApp expand its team and further develop its product offerings. Scott Weiss from Andreessen Horowitz is joining the board of directors, bringing valuable expertise to the company.
Previous investors Sigma West, Founder Collective, 500 Startups, and the Launch Fund also participated in the round. This significant investment demonstrates the confidence that investors have in ToutApp’s vision and potential.
Conclusion
ToutApp’s pivot to focusing on sales teams has been a successful one. With its innovative product offerings and high-profile customers, the company is poised for continued growth. As the sales landscape continues to evolve, ToutApp is well-positioned to be at the forefront of this change.
About ToutApp
ToutApp is an email-focused startup that helps sales teams close more deals by streamlining their processes. With its innovative product offerings and high-profile customers, the company is poised for continued growth in the rapidly evolving sales landscape.
About Andreessen Horowitz
Andreessen Horowitz (a16z) is a leading venture capital firm that invests in early-stage companies across various industries, including technology and healthcare. With a strong track record of success, a16z has backed some of the world’s most innovative startups.
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