The article discusses Apple’s plan to launch a new podcast subscription service, which will allow users to pay for exclusive content from their favorite podcasts. The service is expected to be announced at the upcoming WWDC conference and will likely be integrated into Apple’s Podcasts app.
Here are some key points from the article:
- Apple has been in talks with several major podcast companies, including Gimlet Media and Anchor.
- The new service will allow users to pay for exclusive content, such as ad-free episodes or bonus material.
- Users will also be able to subscribe to specific podcasts or channels, rather than individual shows.
- The service is expected to be integrated into the Podcasts app on iOS and macOS devices.
Overall, the article suggests that Apple’s new podcast subscription service could potentially disrupt the current model of podcast advertising and revenue generation.