Twitter Sets New Standards for Digital Advertising at NewFronts 2023
If you missed out on Twitter’s NewFronts event this year, fear not! We’ve got you covered with an inside look at the latest updates and partnerships that are shaping the future of social media and advertising.
Twitter kicked off its NewFronts event with a thrilling keynote address by Sarah Personette, head of consumer news at Twitter. Her speech was a masterclass in connecting brands with engaged audiences, emphasizing how premium video content can drive meaningful engagement and results. “Your partnership makes us better each and every day,” she said, ending on a heartfelt note that resonated deeply with attendees.
The event wasn’t just about speeches—it was all about partnerships. Twitter has always been ahead of the curve when it comes to integrating cutting-edge tools into its platform, and this year’s announcements were no exception.
Revolutionizing Ad Campaigns: New Partnerships
Twitter expanded its reach by partnering with Revolt, a platform known for its diverse content. This collaboration brings music, lifestyle, urban entertainment, sports, and social justice content directly to Twitter. From hip-hop podcasts like “Drink Champs” to financial literacy series like “Assets Over Liabilities,” the offering is designed to captivate a wide audience. Plus, Twitter will integrate Revolt with iSpot, a measurement partner that helps brands gain insights into their campaigns.
Empowering Creators: Amplify for Growth
For marketers looking to amplify their reach, Twitter’s Amplify platform has become a game-changer. It offers certified video measurement and creative testing, giving advertisers real-time data on how their campaigns are performing. With this tool, brands can make informed decisions and tweak strategies as needed.
Real-Time Highlights: Engaging Viewers
Twitter also introduced an exciting pilot program that delivers live event highlights directly to users’ timelines. Advertisers can now promote these through pre-roll ads in the Explore tab or on live event pages. Imagine seeing your brand’s message pop up just when you’re most engaged with a story—smart, effective, and truly relevant.
Social Media and Cross-Platform Integration
Twitter has also taken a big step by partnering with NBCUniversal to integrate Amplify into their cross-platform video certification measurement solution. This collaboration ensures that advertisers can gain deeper insights into how their campaigns perform across multiple platforms, making it easier to measure impact.
Driving Community Engagement
One of Twitter’s standout features this year was its focus on diverse communities. Whether through real-time highlights or premium content, the platform is committed to amplifying voices and ensuring inclusive engagement.
Conclusion: The Future of Digital Advertising
Twitter’s NewFronts event showcased a platform that’s not just evolving but leading the way in digital advertising. With innovative partnerships, cutting-edge tools, and a focus on community engagement, Twitter continues to set new standards for what’s possible in social media.
If you missed this year’s event, make sure to keep an eye out for Twitter’s continued innovations. The future of social media—and digital advertising—is bright and full of potential!